Receiving a text message from your doctor with the confirmayion of an appointment, or another about the
opening of online check-in by the flight company with which you are going to travel soon, is a totally acceptable form of communication for a business or public service with their customers.
In general terms, the consumer will feel comfortable if he receives an SMS if he has previously authorized it. In addition, SMS is gaining momentum as the preferred form of communication for customers and is close to overtaking email as the preferred form of business communication, showing how this way of receiving information is highly valued by the user.
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