Receiving a text message from your doctor with the confirmayion of an appointment, or another about the
opening of online check-in by the flight company with which you are going to travel soon, is a totally acceptable form of communication for a business or public service with their customers.
In general terms, the consumer will feel comfortable if he receives an SMS if he has previously authorized it. In addition, SMS is gaining momentum as the preferred form of communication for customers and is close to overtaking email as the preferred form of business communication, showing how this way of receiving information is highly valued by the user.
Why choose between quality or quantity when you can have both?
This massive method of communication by brands, organizations and companies is known as “Bulk SMS”, “Business SMS, “SMS push notifications” or, to give it a more technical meaning “A2P messaging” (Application to Person or messaging from a computer application to the end user.
That’s why brands and organizations started working with bulk messaging providers or aggregators, as they are more commonly known, to benefit from the lower prices they can offer.
The power of the mobile age lies in our ability to reach anyone quickly, reliably, securely and affordably, no matter where they are. And SMS remains the only channel that makes this possible.
In the future, we will see how this business develops, aligning as our constantly connected and digital way of life. The simple and effective nature of a text message plays an essential role in customer updates, alerts and relationship building, but it could soon go a step further to include mass video messages. In the era of OTT and LTE, the fusion with the digital layer will be the next logical step with more challenges to overcome, but also greater opportunities.
To finish off another example, Uber and Airbnb are already combining SMS and voice, creating an intelligent digital service that prioritizes context – the very essence of BULK SMS.
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