Bulk SMS (Short Message Services sent massively) have brought revolutionary changes to various industries, in order to achieve communication goals in large quantities. Even for many analysts it would not be an exaggeration to say that SMS services sent to thousands of people at the same time have completely changed the way of life and the consumer’s reaction towards the promotion and marketing of products and services.
Currently, many young people continue to use mass SMS with their friends, and many companies have copied this method for the promotion of brands and services. Normally you can receive messages for new updates, latest news, offers, job alerts and professional and business promotion campaigns, in order to prosper any corporate.
Massive SMS campaigns are very beneficial for newly created groups and organizations, because a dazzling promotional campaign needs a lot of money, since marketing is required to spread the word about the company, its products or services. Paying large amounts of money for advertising is not always possible for entrepreneurs, and in such conditions bulk SMS plays a vital role in marketing and displaying such newly created groups, as they are more affordable and reasonably priced.
From creating low-cost campaigns to having customers more likely to open and read a text message, this form of corporate communication is growing every day.
1.- Keep in touch with customers
Text message marketing has proven so popular with retailers and small business owners because the service allows them to stay in touch with their customers, and send personalized text messages. With this, you are able to promote a new product launch, advertise a new service, or inform your users of a discount or promotion that is running. For example, if you have a restaurant, you can send advertising for new extended hours or new menus. If you have a small toy store, you can keep customers informed about the most requested products by sending a text. The possibilities are endless.
2.- More profitable than other marketing campaigns
SMS marketing is easy to do, and at a more profitable price. Incorporating mass messaging into a business’s marketing campaign can cost much less than more traditional forms of communication, such as radio or television, or even a direct email campaign. Create a direct and effective contact channel that can reach thousands of customers, providing your recipients with a clear and concise promotional message in just 160 characters. Easy!
3.- Better response rate
Studies show that customers are not only more likely to open and read a text message when compared to other forms of communication, such as email. Just think about the number of people who own a mobile phone, and how many of those people carry their cell phone everywhere. With this, it is possible to recognize that you can have communication with customers almost anywhere, who can respond even when they are away from home or the office. Unlike email, where messages can end up in the spam folder and not even be seen, bulk SMS is sent directly to the recipient’s inbox, and depending on the phone model and carrier network, Sometimes it opens automatically.
4.- Send very specific messages
Gone are the days when business owners would send text messages hoping that the SMS would reach the target demographic of their store or business. Today mobile marketing campaigns are much more effective, and customers’ choice to tailor their promotion is feasible with previously collected marketing information. You can even send messages to those who have agreed to receive communication from the company, and to customers who have previously had some kind of relationship with the business. In this way, you have a market that is likely to be interested in your products or services, and more likely to respond.
With these benefits, you just need to make a timely decision to create better campaigns thanks to our bulk SMS.
